While many card issuers ran attractive Diwali promotions this season, ICICI remained quiet for some time and has now launched a notable offer that applies to both credit and debit cards. Here are the details of the promotion:
ICICI Diwali Offer – Tanishq voucher
Diwali Offer on ICICI Credit & Debit Cards
- Offer: Tanishq voucher worth Rs 5,000
- Offer Period: 2nd Nov to 6th Nov, 2018
- Minimum Spend: Rs. 50,000
- Offer Reward Rate: 10% + regular JPMiles/points
- Maximum one voucher per card account
- Excluded Cards: Business, commercial or corporate credit cards
- Fulfilment: Winners list to be displayed on ICICI website on or before Jan 31, 2019. Dispatch of gifts will start after Feb 6, 2019.
- To Enrol: Give a missed call on the registered mobile number to 7069440449.
This Diwali offer arrives relatively late in the season but carries a strong reward rate. Notably, the promotion is also applicable to debit cards. Technically, it could be possible to participate with both a credit and a debit card since the offer is limited per card account rather than per cardholder, though final interpretation and eligibility are determined by ICICI.
Bottomline
It’s encouraging to see ICICI respond to the competitive Diwali market with a solid spend-based promotion. The main limitation is the short offer window, which may restrict participation for some customers.
ICICI has introduced several credit card initiatives recently — from co-branded and lifestyle cards to specific merchant offers — and this Tanishq voucher promotion adds to that momentum. These moves suggest the bank’s card team is actively pursuing growth and customer engagement through targeted offers.
Updates:
- Winners announced: ICICI published winners lists for credit and debit card participants.
- Dispatch: Vouchers began dispatching to winners from 24th Feb 2019.
What do you think of ICICI Bank’s Diwali offer? Share your thoughts or experiences in the comments below.