Yes Bank has been experimenting with rewards—offering 2X and 10X reward points on various spends—and now they have introduced a new bonus reward points promotion for the New Year/Christmas period. The promotion awards 5,000 bonus reward points when cardholders meet a personalised spend threshold. The threshold varies by customer and is designed to encourage higher spending than in previous months. Details follow below.
Yes Bank Credit Cards 5,000 Bonus Reward Points Offer
Yes Bank Credit Cards: 5,000 Bonus Reward Points Offer
- Type: Spend-based promotion
- Spend threshold: Personalised (commonly between Rs.15,000 and Rs.35,000)
- Excluded spends: Fuel transactions
- Bonus reward points: 5,000 points
- Offer period: Dec 16–31, 2017
- Points fulfillment: By Feb 28, 2018
- Estimated effective savings: Around 4% or more, depending on redemption value
- Source: Yes Bank terms and conditions
In my case the personalised spend requirement was Rs.30,000. Other cardholders have reported thresholds anywhere from Rs.15,000 to Rs.35,000. The bank appears to set the threshold relative to previous months’ spending patterns, so customers who usually spend less may receive a lower threshold and therefore a higher percentage reward for meeting it.
Spending-target promotions like this are common across card issuers and are designed to raise the overall spend on each card. Banks such as SBI and American Express have run similar targeted campaigns; availability depends on whether you are a chosen recipient. I previously received a spend-based offer from another issuer, HDFC, although it was targeted to a specific card and did not recur for my account while it did for family cards.
Bottomline:
Yes Bank has been active in acquiring market share and frequently introduces compelling promotions to encourage use of their credit cards. While offers vary by customer and time, cardholders can reasonably expect attractive promotions during festive seasons and periodic targeted campaigns. If you do not yet hold a Yes Bank credit card and you are looking for cards that often feature promotional rewards, applying for one may be worthwhile.
If you received this offer, what was your personalised spend requirement? Share your experience in the comments below.