Like last year’s February 2019 spend-based promotion from American Express, Amex has rolled out a new targeted spend-based offer for February 2020 that delivers an even higher return on spend. Instead of the domestic travel vouchers offered last year, this promotion awards Taj vouchers as the reward.
American Express India has maintained a long-standing relationship with the Taj group, which is reflected in recent moves such as adding Taj vouchers to its Gold Collection. Below are the offer details and what to expect.
Amex Feb 2020 Targeted Offer Details
As with other Amex spend-based promotions, this offer is targeted and comes with different spend thresholds depending on the cardholder. The three variations observed are:
- Offer 1: Rs.20,000 Taj voucher on Rs.3,00,000 spend (approx. 6.6% reward rate)
- Offer 2: Rs.30,000 Taj voucher on Rs.4,50,000 spend (approx. 6.6% reward rate)
- Offer 3: Rs.50,000 Taj voucher on Rs.7,50,000 spend (approx. 6.6% reward rate)
These thresholds represent an attractive return across all three tiers. The terms and conditions exclude the Platinum Charge Card, although Amex has occasionally issued separate communications or similar offers to Platinum cardholders during past campaigns.
The offer appears to have been sent to a small subset of cardholders. At the time of writing, many users, including myself, had not received any communication about the promotion. Customer support was unable to provide details other than a promise of a callback, which was not received.
Update: This promotion was distributed to a limited percentage of Amex customers, likely focused on those with the capacity to meet a high spend target within a short timeframe.
Bottomline
Spend-based offers from Amex are a compelling way to earn meaningful rewards on large spends. Beyond the monetary value, these promotions often unlock memorable experiences. For example, last year’s offer helped me redeem a reward that covered a stay at a luxury hotel.
If you are targeted for this offer, the Taj vouchers can be redeemed at many iconic properties across India, including the Taj Mahal Palace in Mumbai.
Are you targeted for this offer? Feel free to share your experience or questions in the comments below.
Thanks to Saugata Halder and Ashwani for sharing the offer details.