Accor has announced a new multi-market loyalty partnership with Uber that links the two companies’ accounts, allowing ALL by Accor members to earn hotel points on Uber rides and Uber Eats purchases. The collaboration aims to extend Accor’s loyalty program beyond hotel stays into everyday mobility and food delivery.
What’s Actually Launching
The core feature is account linking: members will be able to connect their ALL by Accor and Uber profiles so that Uber and Uber Eats spending automatically generates ALL points. The initial rollout will begin in the second half of the year and will cover Uber and Uber Eats in France, Germany, and Poland. Separate Uber mobility benefits will also be available in the United Arab Emirates, Saudi Arabia, Qatar, and Morocco.
There is a status element as well. Annual Uber One subscribers will be eligible for an ALL by Accor status upgrade, while qualifying ALL members will receive an extended free trial of Uber One. Additionally, Uber’s services will be integrated into the ALL digital ecosystem so members can book rides and delivery without leaving Accor’s app or website.
The Bigger Picture
This partnership builds on prior collaborations between Accor and Uber. In February 2025, ALL integrated Uber Reserve into the ALL.com site and mobile app for guests in Australia and New Zealand, enabling travelers to pre-book rides up to 90 days in advance—useful for airport transfers and large events at venues such as Accor Stadium in Sydney. Where that earlier integration prioritized booking convenience, the new multi-market deal layers on a loyalty dimension.
The Catch: No Redemptions Allowed
The announcement focuses entirely on earning ALL points and unlocking status benefits; it does not mention the ability to redeem ALL points for Uber rides or Uber Eats orders. That omission is notable because the ability to use points to cover local rides—especially airport transfers or short trips in unfamiliar cities—is precisely the kind of redemption many travelers value.
Accor previously ran an “ALL Mobility” booking flow for taxis and chauffeur services that let members both earn 1 point per €1 spent and redeem points toward those rides. That functionality made paying for transfers with points convenient, even if the redemption value was lower than for hotel stays. The new Uber arrangement appears to be larger in scope and reach but, so far, seems to be earn-only.
Personal Experience and Perspective
I used Accor’s ALL Mobility (which was powered by Bolt and other providers) for a few rides in the UK in 2023. The most valuable aspect was the ability to pay with points, albeit at roughly half the value of redeeming for a hotel night. With the Uber partnership, earning points on rides and food orders is a welcome addition, but the lack of redemption options is the missing piece.
Earning points on everyday mobility and delivery is useful, but allowing members to spend those points on rides is the feature most likely to change behavior. The concern for Accor is that opening redemptions to Uber could trigger significant points burn. That risk could be managed with sensible limits, caps, or redemption rates to protect program economics while still offering meaningful value to members.
For now, the partnership is focused on earning and reciprocal status benefits. Whether redemption options will be introduced later remains the key question for members who want to use ALL points for local transportation and delivery.