HDFC Bank has been testing a range of dining promotions, focusing particularly on its top-tier credit cards. HDFC Infinia already offers 2X rewards for dining every day, while HDFC Diners Club Black now gives 2X rewards on weekends as a new benefit. The promotion described here is a targeted, spend-based offer sent to select Infinia cardholders.
Table of Contents
- Offer Details
- How it works?
- Bottomline
Offer Details
This offer mirrors the familiar Buy 1 Get 1 format often seen with cinema and dining promotions: pay for one brunch and get another free. It applies only to Sunday brunches at selected hotels and restaurants in certain cities.
- Offer: Buy 1 Get 1 Sunday brunch at select premium properties such as Radisson Blu, Courtyard by Marriott, The Westin, Hyatt Regency, Sheraton Grand, and The Park
- Max Cap: Up to 2 complimentary brunches across a maximum of 6 bookings
- Type: Spend-based, targeted promotion
- Spend Requirement: Minimum Rs. 25,000 spend in a single weekend (including Friday)
- Offer Period: 4 October 2019 – 30 January 2020
- Fulfilment: Reward delivered within 21 days of meeting the weekend spend requirement
- Terms & Conditions: Available to eligible customers when the offer is visible to them
The booking appears to be prepaid, though the exact list of participating restaurants may only be visible once a cardholder is targeted and eligible. Eligible users should check the offer details in their account to see the full list.
How it works?
To maximize savings, book four covers so that two of them are complimentary — effectively saving 50% on the bill. Keep in mind the offer is constrained by the spend requirement and the cap on the number of complimentary brunches, so plan bookings accordingly.
Bottomline
This is an attractive promotion for high-value cardholders and could drive significant redemption if communicated well. If the campaign performs strongly, HDFC may expand similar dining offers or target Diners Black customers in the future. Dining remains a core use case for many premium credit card programs, so these promotions make strategic sense.
Some cardholders may prefer different reward formats—vouchers or the ability to choose from a wider set of hotel groups (for example, brands like Marriott, Taj, Trident or Oberoi) would make redemption simpler and more flexible. Still, buy-one-get-one brunch offers can deliver clear, immediate value for those who dine out frequently on weekends.
Similar benefits are available through other platforms and credit cards, such as Gourmet Passport by Dineout or BookMyShow Buy1 Get1 dining promotions on select cards, though those also carry limits and caps.
What do you think of this spend-based Infinia offer? Share your thoughts in the comments below.