American Express has launched a targeted, spend-linked promotion for September 2022, offering vouchers worth up to INR 1,500 on qualifying spends. This unexpected incentive appears aimed at encouraging select cardholders to increase card usage. Below are the key details you should know.
Offer Details
| Offer | Spend Rs.X and get Rs.Y voucher |
| Offer type | Targeted |
| Spend type | Any |
| Offer 1 | Spend 10K & get Rs.500 voucher (Reward rate: 5%) |
| Offer 2 | Spend 25K & get Rs.1,500 voucher (Reward rate: 6%) |
| Offer period | 17th Sep – 17th Oct 2022 |
| Fulfilment | 31st Jan 2023 |
Additional T&C:
- Only spends on the primary card are eligible. Supplementary card spends will not be counted.
- Choice of eVouchers includes Amazon, BigBasket, Croma, Flipkart, Myntra or Swiggy.
- The promo code will be valid for 30 days from the date it is issued.
- No enrolment is required.
- Eligible cards: Gold Charge, MRCC, Platinum Reserve, Platinum Travel.
Notably, this offer—like a recent Kotak cashback promotion—does not consider supplementary card spends.
If you received this offer, congratulations — it effectively provides up to 6% value on qualifying spends. If you did not receive it, one reason may be that you hold other American Express cards that could receive a different or better offer later.
In my case I did not receive the offer, while someone I know did. That card is rarely used, which suggests Amex may be targeting specific usage patterns or dormant cards. This likely means a majority of cardholders did not receive this particular promotion.
Bottomline
American Express India has rolled out a modest but worthwhile targeted promotion for select cardholders shortly before the festive season. The timing and short duration suggest this is a standalone targeted offer rather than the bank’s main Diwali campaign.
If you’re waiting for a larger Diwali offer, don’t lose hope — broader offers often arrive closer to the festival. As for new Amex card applications, there are frequent rumors about reopening, but no confirmed date at this time.
Have you received any Amex spend-linked offers recently? Share your experience in the comments if you can.