- Update: As per the latest update on 1st April 9 PM, 10X on Smartbuy continues till 30th April 2019. Ignore the update below for the time being. However, 5X banners and links indicate a 5X offer may begin soon.
- Confirmed Update: HDFC 10X Rewards Program further extended (April 2019 update)
The HDFC 10X Reward Points program has been one of the most generous rewards schemes in the world. As the saying goes, “Good things don’t last forever” — the Smartbuy 10X program began to change starting 1st April 2019.
This article covers the Smartbuy 10X rewards update. Changes for the Diners 10X rewards may be announced separately in a day or two. For reference, see the January 2019 update if you want to compare past terms.
Table of Contents
- Offer Details
- Maximum Cap
- Fulfillment
- Bottomline
Offer Details
- 5X Reward Points on HDFC Bank Infinia or Diners Club Black Credit Card (approx. 16.5% value)
- 5% Cashback on other HDFC Bank credit cards
- 5% Cashback on HDFC debit cards
- Applies to flights, hotels and participating merchant purchases including Amazon and Flipkart via Smartbuy
- Offer validity: 1st April 2019 – 30th April 2019
- Source: Terms & Conditions on Smartbuy
Maximum Cap
- 25,000 points cap for Infinia card
- 15,000 points cap for Diners Club Black card
- Rs. 2,000 maximum cashback for other HDFC credit or debit cards
Fulfillment
- Reward points or cashback will be credited within 90 working days from the last date of the transaction month.
- Cashback will be posted to the customer’s PayZapp account. The mobile number registered on the card used will determine the PayZapp account.
Thanks to Pankaj for sharing the updated offer information.
Bottomline
In short, the original 10X benefit was scaled back on Smartbuy. For Infinia and Diners Black cardholders, 5X reward points still represent a strong value proposition for April 2019. For other HDFC cards, the 5% cashback can be useful but note that it is credited to PayZapp rather than posted as a statement credit to the card.
This update applies to Smartbuy only; we await an official announcement on Diners 10X. That offer may remain but with a lower maximum cap. Follow official channels for live updates once changes are confirmed.
Reminder: you had until 31st March to make the most of the previous Smartbuy 10X terms before the April changes took effect.
While many will be disappointed by the change, HDFC did offer 10X for an extended period and the reduced benefits still deliver value for premium cardholders. What are your thoughts?