After a modest reception for the limited Shop Small campaign in India, American Express India has launched a generous Rs. 12,500 cashback promotion for select Platinum Charge Card holders. The new offer is similar in nature to the larger Rs. 18,000 cashback promotion introduced a few months earlier, but with a narrower cap and targeted eligibility.
New Amex 100% Cashback Offer Details
- Offer: Get 100% cashback on select spends
- Maximum Cashback: Rs. 12,500
- Eligible Online Merchants: bigbasket.com, croma.com, eazydiner.com, ethoswatches.com, flipkart.com
- Eligible App Merchants: Bigbasket app, Flipkart app, EazyDiner app
- Eligible In-store Merchants: Croma stores and Ethos Watch boutiques
- Eligible Cardholders: Select Platinum Charge Card holders
- Offer Period: 22 Sep 2020 to 22 Dec 2020
- How to Opt In: Save the offer to your card in your Amex account
- Fulfilment Timeframe: Usually within 5 days, though it can take up to 90 days in rare cases
Overall, the structure of the promotion mirrors the previous cashback scheme with only minor changes to the cap and merchant list. It appears to have been targeted to a limited subset of Platinum Charge Card members.
I happened to be among the recipients of this targeted offer. That likely stems from the timing of my card issuance—when I received the Platinum Charge Card I was not eligible for the earlier Rs. 18,000 cashback promotion, so this Rs. 12,500 offer seems to be a compensatory gesture for newer cardholders.
Update: Cashback fulfilment typically posts the same week as the qualifying transaction.
Final Thoughts
It’s encouraging to see American Express bring back a 100% cashback offer for cardholders who missed earlier promotions. This indicates that Amex is attentive to its Platinum clientele and works to ensure members receive meaningful value.
If you don’t currently hold an American Express Platinum Charge Card, you can consider applying. Keep in mind that specific offers are targeted, so being approved for the card does not guarantee you will receive this particular promotion, though other onboarding offers may be available.
Did you receive this offer? If so, did you apply for the card after the Rs. 18,000 promotion was launched? Share your experience in the comments below.