Amex 100% Cashback Offer: Get Up to Rs.18,000 on Platinum Cards

American Express India, already known for its attractive Double Rewards program for Platinum Charge Card holders, has announced another compelling limited-time promotion: 100% cashback on select spends, up to Rs. 18,000. The terms are straightforward, and the offer is available to primary Platinum Charge Card members. Below are the full details and context to help you decide whether to opt in.

Amex 100% Cashback Offer Details

• Offer: 100% cashback on select spends
• Maximum Cashback: Rs. 18,000
• Eligible Online Merchants: flipkart.com, bigbasket.com, ethoswatches.com, zomato.com
• Eligible App Transactions: Flipkart app, BigBasket app, Zomato app
• Eligible In-store Merchants: Ethos Watch Boutiques, Home Centre, Lifestyle, Max, SPAR, Splash
• Eligible Cardholders: All Platinum Charge Card primary members
• Offer Period: 28 May 2020 to 27 August 2020
• Ineligible Spends: Transactions on supplementary cards do not count toward the cashback cap
• How to Opt In: Log in to your American Express account and save the offer to your card
• Fulfillment Timeline: Cashback usually posts within 5 days but can take up to 90 days in rare cases

This is a timely and generous promotion. If you hold the Platinum Charge Card, log in to your Amex online account and add the offer to your card to ensure eligibility.

It’s an unusually strong reward opportunity, especially for targeted spends on the listed merchants.

Amex Centurion offer

The Centurion card also receives the same promotion, but with a higher cashback cap of Rs. 35,000 instead of Rs. 18,000. While that is a larger cap, for Centurion members the benefit should be weighed against the card’s high annual fee.

What about Other Amex Cards?

Based on past patterns, American Express may extend similar promotions to other card variants, likely with reduced caps or narrower merchant lists. Keep an eye on your Amex offers dashboard for any updates tailored to different card products.

Amex Plat Renewal

This aggressive promotion appears designed, in part, to encourage Platinum Charge Cardholders to retain the card at renewal. Amex has invested heavily to promote its premium metal cards in the last year, and targeted retention offers are a common strategy.

If you were considering cancelling your Platinum Charge Card, this offer could influence your decision. For example, if your renewal fee is around Rs. 70,000, claiming Rs. 18,000 cashback and potential bonus points on renewal can materially offset the cost. Some cardholders have reported receiving substantial points on renewal, which when combined with this cashback effectively increases the net value of keeping the card.

Expect additional promotional opportunities around festive periods such as Diwali; Amex often runs follow-up campaigns to retain and reward loyal customers.

Will it be HDFC 10X replacement?

Separately, there are rumors that HDFC’s popular 10X reward program may undergo changes for certain spend categories, potentially reducing multipliers to 5X for some transactions. Official terms for any revised program tend to be posted shortly before launch. Until HDFC confirms a change, the future of that program remains uncertain.

For now, enjoy the Amex promotion if you are eligible and have relevant planned spends.

Important Updates:

1. You can earn Double Rewards (2X points) alongside this 100% cashback offer, allowing cardholders to double-dip where both promotions apply.
2. Supplementary cards are excluded from this cashback promotion and do not contribute toward the cashback cap.

Thanks to readers who shared details of this offer.