ICICI regularly sends a large volume of marketing emails, many of which are not very useful. However, they occasionally share worthwhile promotions. One such offer for ICICI American Express cardholders is worth noting.
Offer Details
| Offer | Get 5X Rewards on Online Spends |
| Offer Type | Eligible, upon registration |
| Offer Period | June 1 to July 30, 2020 |
| Max. Bonus Points | 5,000 per customer, per calendar month (capped at 10,000 across the offer period) |
| Eligible Cards | Coral, Rubyx, Sapphiro and Emeralde ICICI Bank American Express Credit Cards |
| Excluded Spends | Wallet top-ups, rental payments and insurance payments |
| Fulfilment | Rewards credited on or before Oct 31, 2020 |
| Return on Spend | 5% on Emeralde, 3.75% on Sapphiro & Rubyx, 2.5% on Coral |
| How to Register | Give a missed call on 7069442445 from your registered mobile number |
| Source | ICICI Bank terms and conditions (refer bank’s offer page) |
The Emeralde Amex card typically offers a base reward rate of 1%, so this promotion effectively increases rewards to 5% on eligible online spends during the offer period. That is a significant uplift for cardholders who spend online frequently.
Although the table lists a maximum bonus of 5,000 points per calendar month, the total cap across the promotion is 10,000 bonus points. For an Emeralde cardholder, you can earn the monthly cap by spending roughly Rs. 30,000 in online transactions, assuming the full bonus applies.
The offer does not explicitly state whether it is targeted, but most Amex promotions apply to eligible Amex variants (excluding InterMiles cards). If you hold one of the specified ICICI Amex cards, you are likely to be eligible after registration.
Bottom line
This promotion delivers a strong return on online spending, especially for Emeralde cardholders, and has a reasonable monthly cap. It represents a valuable opportunity to boost rewards without changing card behavior. Similar promotions are often run by American Express, so comparable offers may appear on other issuer Amex products in the future.
Are you planning to use this offer? If so, which ICICI Amex card will you use? Share your thoughts in the comments below.