It’s been more than 18 months since I last received a targeted spend-based offer from SBICard. Although the bank occasionally sent small promotions to a limited set of customers, I hadn’t seen one for a long time. This time, however, SBICard appears to be courting holiday and New Year spending, and I suspect many cardholders received the same promotion. Below is the message I received on my SBI Prime card:
SBI Credit Card Amazon Voucher Offer
- Offer: Spend Rs.25,000 to receive a Rs.1,000 Amazon voucher
- Type: Targeted, spend-based promotion
- Offer Period: 27 December 2019 to 2 January 2020
- Exclusions: Transactions on fuel, ATM cash withdrawals, Easy Bill Pay, balance transfers, foreign currency spends, international transactions, encashments and Easy Money draft products of SBICPSL are excluded
- Fulfilment: Voucher delivery within 45 days of the offer end date
- Reward Rate: About 4% return on the qualifying spend, plus regular reward points
This is a straightforward and attractive short-term offer: achieve the qualifying spend and receive a sizeable voucher that effectively boosts your return on spending. In addition to the ~4% effective reward from the voucher, cardholders continue to earn the standard reward points on eligible transactions. As always, review the specific terms and conditions sent to you by email, because SBICard occasionally applies different conditions to different targeted campaigns.
Bottomline
It’s encouraging to see SBICard finish 2019 with a meaningful targeted promotion. If they continue to roll out similar or better spend-based and merchant offers in 2020, cardholders stand to benefit—especially during festive and travel seasons.
Did you receive a spend-based offer from SBICard? Share the details of your offer in the comments below.