After the JetAirways shutdown, one of JetPrivilege’s primary revenue streams—the co-branded credit card partnerships—took a hit. Whenever members earn JPMiles, JetPrivilege also benefits financially from those issuances. With the airline’s troubles, many cardholders, including myself, moved away from JetPrivilege-branded cards, driven by renewal fees and reduced redemption value for JPMiles.
To counter declining card activity, JetPrivilege has launched enhanced JPMiles-earning promotions with select card issuers, offering 2X and 3X JPMiles on eligible spends. These limited-time boosts aim to encourage card usage and restore some lost revenue. Below are the offer details and key conditions.
Table of Contents
- Amex – 3X JPMiles Offer
- ICICI – 2X JPMiles Offer
- HDFC – 50% more JPMiles
- Bottomline
Amex – 3X JPMiles Offer
- Offer: Earn 3X JPMiles on American Express Jet cards — 24 JPMiles for every Rs.150 spent (equivalent to roughly 16,000 JPMiles per Rs.100,000 spent).
- Spend criteria: Minimum cumulative spend of INR 25,000 during the promotion.
- Potential reward rate: Estimated between 2.7% and 8%, depending on redemption choice.
- Offer validity: 1 August to 31 August 2019.
- Bonus JPMiles will be credited by 31 October 2019.
- Source: JetPrivilege offer page for American Express cards.
ICICI – 2X JPMiles Offer
- Offer: Earn 2X JPMiles on ICICI Jet cards — 10 JPMiles for every Rs.100 spent on domestic transactions and 14 JPMiles for every Rs.100 spent on international transactions (equivalent to about 10,000 JPMiles per Rs.100,000 domestic spend).
- Potential reward rate: Estimated between 1.7% and 5%, based on redemption choice.
- Offer validity: 1 August to 30 September 2019.
- To join: SMS “Fly JP No XXXX” to 5676766 to register for the offer.
- Source: JetPrivilege offer page for ICICI cards.
HDFC – 50% more JPMiles
- Offer: Earn 50% additional JPMiles on eligible spends made with HDFC Jet cards. Minimum spend requirements vary by card variant.
- Potential reward rate: Up to approximately 4%, depending on redemption value.
- Offer validity: 17 July to 16 August 2019.
- Bonus JPMiles are scheduled to be posted within 90 working days after the campaign end date.
- Source: JetPrivilege offer page for HDFC Bank credit cards.
Note on potential reward rate: These estimates assume a valuation range for JPMiles from about 17 paise per mile (for lower-value redemptions such as gift vouchers) to roughly 50 paise per mile (for higher-value partner redemptions like Etihad seats).
Bottomline
The American Express promotion stands out for its high earn rate and is particularly valuable for cardholders who still hold Amex Jet products. For those customers, the Amex offer can translate into a generous effective reward rate on everyday spending.
However, many former JetPrivilege customers have already exited the Jet-branded card ecosystem, so these offers may not affect a large portion of previous members. It is encouraging to see JetPrivilege taking steps to drive card activity and boost JPMiles earnings, but increasing miles earned is only half the equation. The program should also focus on restoring strong redemption options and better value for JPMiles across partners.
What do you think of these promotional efforts by JetPrivilege? Share your views in the comments below.