American Express has expanded its Reward Multiplier program to include e-vouchers, allowing cardholders to earn enhanced rewards when they purchase vouchers from selected merchants via the Amex portal.
The e-voucher marketplace on Amex is powered by Gyftr, the same provider that operates voucher portals for other banks and reward platforms. However, the Amex implementation appears to offer a broader selection and a more streamlined user experience compared with some alternatives.
- For example, Zomato and Swiggy vouchers are available through the Amex Reward Multiplier, while they were previously absent from some other bank portals (update: Swiggy vouchers have since appeared on HDFC SmartBuy).
Notably, the Amex Gold charge card has been moved from the 3X to the 5X rewards tier, which increases its value for frequent users. See the savings section in the original post for specifics on how the change impacts rewards.
Many cardholders are hoping Amex will someday place the Platinum charge card in an even higher rewards tier, such as 10X, which would further enhance the appeal of premium metal cards.
Final Thoughts
Including e-vouchers in an accelerated rewards portal is a meaningful improvement. For many users, it effectively reduces the out-of-pocket cost by increasing rewards on everyday purchases. The broader voucher selection and improved user experience make the Amex portal a useful option for maximizing value, provided restrictions remain minimal.
What do you think about the Amex Reward Multiplier e-voucher portal? Share your thoughts in the comments below.